You’ve heard of the phrase ‘the fall of advertising, the rise of PR’. It’s not a mere slogan anymore. PR has gained dramatically in importance to become the most powerful force in marketing communications and brand building. That’s because PR is credible, subtle and convincing. And, above all, cost-effective.
No one summed up the power of PR more eloquently than Bill Gates who once said: “If I was down to my last dollar, I would spend it on PR.” Need we say more?